Fractional CMO · Marketing Strategy
Verity puts a seasoned CMO in your corner: 30+ years of building marketing operations, founded on science and math. We audit your operations, CRM, customer journey and processes, then build a solid plan for scaling before a single ad dollar is spent. Big business strategy at SMB prices.
Years of experience
Full-time CMO cost you avoid
Step strategy-first process
Strategy at SMB prices
Fractional vs. Full-Time
What it takes to put senior marketing leadership in your business, and where we look first before recommending a single dollar of ad spend.
01
The cost of C-suite strategy
ANNUAL · USD
02
Where growth breaks first
OUR AUDIT ORDER
Best practices before you advertise
NON-NEGOTIABLES
FOUNDED ON SCIENCE, STATISTICS & 30+ YEARS OF PRACTICE
The Foundation of Scalable Growth
A Proven Sequence That Builds Profitable Growth
The companies that scale profitably don’t start with ads. They start by understanding how the business runs, where customers come from and where revenue leaks. Then they build a plan that makes every marketing dollar work harder.
Team, tools, budget and reporting: a clear baseline of how marketing runs today
Clean data, clear lifecycle stages and a pipeline you can trust
Every touchpoint from first click to repeat customer
Handoffs, SLAs and workflows that stop leads from leaking
A prioritized roadmap with budget, forecasts and KPIs
Data-driven channel tests that scale only what works
KNOW WHERE YOU STAND
You can’t improve what you haven’t measured. We audit operations, CRM data and the full customer journey to establish a baseline, so every recommendation that follows is grounded in your real numbers, not assumptions.
FIX THE FOUNDATION
Most growth problems aren’t traffic problems. They’re process problems. We tighten lead handoffs, sales and marketing alignment, data definitions and workflows so the leads you already have stop slipping away.
GROW PROFITABLY
Only once the engine runs clean do we add fuel. Your scaling plan sets budget, channels, forecasts and KPIs, and every campaign launches as a measured test so you scale what works and cut what doesn’t.
The Verity Philosophy
Marketing is a system, not a set of tactics. With a background in advanced statistics and mathematics, we treat your business like a model: measure it, find the constraints, test the fixes and scale what the data proves.
Every recommendation ties back to revenue. If it can’t be measured, modeled or tested, it doesn’t make the plan.
Decisions are grounded in your actual numbers: CRM data, funnel metrics, unit economics and statistically sound testing, not hunches or vendor promises.
Advertising amplifies whatever is already there. We fix the operations, data and processes first so every dollar you eventually spend lands on a system built to convert.
Your CRM becomes the single, trusted record of every lead, customer and dollar, with shared definitions so sales, marketing and leadership read the same scoreboard.
The plan is designed to grow with you: documented processes, clear ownership and KPIs that tell you when to invest more and where.
What We Audit
Growth stalls in predictable places. Before we recommend a single campaign, we examine every system that touches revenue.
Operations
Team structure, roles, budgets, vendors and reporting. We document how marketing really runs today and set the baseline KPIs every improvement is measured against.
CRM & Data
Data quality, deduplication, lifecycle stages, pipeline definitions and lead scoring, so your CRM becomes a trustworthy single source of truth for revenue.
Customer Journey
Every touchpoint from first awareness to purchase, retention and referral, built from real data and customer conversations to pinpoint where prospects stall.
Processes
Lead handoffs, sales and marketing SLAs, approvals and follow-up cadence. We find the bottlenecks that cap growth no matter how many leads come in.
MarTech Stack
The tools you pay for and how well they connect. We cut redundancy, close integration gaps and make sure your stack supports the plan.
Analytics
Attribution, dashboards and reporting. We make sure you can see what’s working, with data warehouse and analytics rigor behind every number.
Executive Leadership, Fractional Cost
Hiring a full-time CMO can cost $250K or more before benefits, bonus and recruiting. As your fractional CMO, Verity gives you the same caliber of strategic leadership, scoped to what your business needs and priced for a growing company.
Growing companies need senior strategy long before they can justify a full-time executive. A fractional CMO brings 30+ years of pattern recognition, a scientific approach to growth and the accountability of a leader who reports on results, without the overhead of a full-time hire.
The planning discipline and rigor Michelle brought to brands like Canon and Office Depot, adapted for a small or mid-sized business.
Senior leadership for a fraction of the cost of a $250K full-time CMO, with no recruiting fees, benefits or long ramp-up.
A background in advanced statistics and mathematics, plus data warehouse tools like Snowflake and BigQuery, so decisions are modeled, not guessed.
Clear KPIs, regular reporting and a roadmap you can hold us to. If it doesn’t move the numbers, it doesn’t stay in the plan.
Proven Performance
Strategy-first results from real Verity clients, in their own words.
Revenue doubled over five years with Verity leading marketing strategy
SEA POINTE DESIGN & REMODEL
Business tripled since 2022 with Verity guiding growth
LEOPARD AVIATION
Of the marketing budget went to events and direct mail before a diversified strategy
SEA POINTE DESIGN & REMODEL
Years partnering with Canon, from eCommerce strategy to a new corporate website
CANON USA
Flagship Case Study
Sea Pointe Design & Remodel
Before Verity, about 90% of Sea Pointe’s marketing budget went to events and direct mail. Michelle helped transform their approach into a more strategic, diversified and highly effective marketing engine. Over the past five years, revenue has doubled, and the team credits a significant part of that growth to the strength of their marketing.
HVAC · NIGHTINGALE AIR
Nightingale Air’s owner calls working with Verity one of the better decisions they’ve made. Instead of treating marketing as a silo, Michelle started with the business itself, asked the hard questions and dug into the numbers to find what actually moves the needle.
CONSUMER ELECTRONICS · CANON USA
Canon brought Michelle in to increase online sales for its consumer printer division. After sales came in significantly above goal, Canon recruited her to build a new corporate website for all of its consumer product lines.
AGENCY GROWTH · SEEVICTOR
SeeVictor’s founder credits Michelle with growing the business from a traditional one to a digital powerhouse in a year, through her expertise in digital marketing, consumer psychology and A/B testing.
PERFORMANCE MARKETING · MIDSUMMER AGENCY
Midsummer Agency has partnered with Verity since March 2022, calling it one of the most consistent and reliable collaborations they’ve had, with clear strategic thinking, real accountability and a focus on outcomes that matter to the business.
How We Work
From the first conversation to a plan you can execute, here’s how a fractional CMO engagement works.
We learn your business, goals, numbers and challenges before recommending anything.
Operations, CRM, customer journey and processes reviewed against best practices.
A prioritized roadmap with budget, forecasts, KPIs and clear ownership.
We lead execution with your team, fixing the foundation before launching measured campaigns.
Regular reporting on the KPIs that matter, refining the plan and scaling what works.
Get big business strategy at SMB prices. Let’s look at where your business is today and build the plan that scales it, before you spend another dollar on advertising.
