Email Marketing · Orange County
Email is the one channel you own. Verity builds segmented, automated email programs that keep your brand in front of prospects, drive them back to your website and feed your retargeting audiences, so every send keeps the conversation going until they’re ready to buy.
Avg. return for every $1 spent
Avg. open rate, all industries
Avg. click rate, all industries
More clicks from segmented sends
Email Benchmarks
Average open and click rates by industry, plus what a well-built program returns. Treat them as the floor, not the goal.
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Open & click rate by industry
MAILCHIMP DATA
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What moves the numbers
SEGMENT · MEASURE
Email best practices
WHAT TOP PROGRAMS DO
SOURCES · MAILCHIMP · LITMUS STATE OF EMAIL
The Email-to-Website Loop
How email feeds your whole funnel
Email doesn’t work alone. Every click sends a known prospect back to your website, where tracking pixels add them to your Google and Meta retargeting audiences. What they do on your site then tells your email platform what to send next. That loop keeps prospects engaged between visits until they’re ready to buy.
Sign-up forms, lead magnets and clean opt-ins that grow a list you own
Subscribers grouped by interest, behavior and lifecycle stage
Relevant campaigns and automated flows timed to intent
Every email links to a page built to convert, tracked with UTMs
Site visitors join retargeting audiences that keep you in view
Behavior-triggered follow-ups bring them back when they’re ready
BUILD A LIST YOU OWN
Social followers and ad audiences are rented. Your email list is owned. We build sign-up paths across your site, lead magnets worth subscribing for and opt-in flows that keep your list clean, compliant and growing.
SEND WHAT THEY WANT
Batch-and-blast is how lists go cold. We segment by interest, behavior and lifecycle stage, then build automated flows that send the right message when a prospect is most likely to act.
GROW EVERY RELATIONSHIP
Every email is a reason to come back to your site. Those visits feed retargeting audiences and richer customer data, so your ads, emails and website work as one system that keeps prospects engaged until they convert, then keeps customers coming back.
The Verity Philosophy
Algorithms decide who sees your social posts, and ad platforms charge for every impression. Your email list is different: an audience you own, reachable whenever you have something worth saying, at almost no cost per send.
Litmus puts the average return at $36 for every $1 spent. We measure every send against clicks, site visits and revenue.
Segmented campaigns earn about twice the clicks of one-size-fits-all blasts. Each subscriber gets what matches their interests and where they are in the journey.
Apple Mail Privacy Protection inflates open rates, so we judge performance by clicks, site visits, leads and revenue: the numbers that pay the bills.
Authentication, clean lists and consistent sending protect your sender reputation, so your emails land where they’ll actually be read.
Automated flows work around the clock, nurturing every new lead and re-engaging quiet ones without adding to your team’s workload.
What We Build
A strong email program is a set of connected systems, not a series of one-off blasts. Here’s what we build, connect and manage.
List Growth
Forms, pop-ups, lead magnets and landing pages that turn website visitors into subscribers, with consent captured and synced to your CRM.
Segmentation
Lists organized by interest, behavior, purchase history and lifecycle stage, so every subscriber gets messages that fit.
Automation
Welcome series, lead nurture, abandoned-form, post-sale and win-back flows that run 24/7 and fire at the moment of intent.
Campaigns
On-brand campaigns and newsletters with copy and design that earn the click, built mobile-first and tested before every send.
Deliverability
SPF, DKIM and DMARC authentication, list hygiene and sending practices that protect your reputation and keep you out of spam.
Traffic & Retargeting
UTM-tagged links, website analytics and retargeting audiences that turn every click into a visit you can measure and follow up on.
Strategy, Copy, Design & Data
Most businesses know they should email more, but no one has time to plan, write, design, segment and report. Verity runs your program end to end, with the strategy and measurement to prove what it’s worth.
Email is the connective tissue of your marketing. It turns one-time visitors into known contacts, sends them back to your website again and again, and gives your ads warmer audiences to retarget. Prospects stay engaged between visits, and customers keep coming back.
A plan built around your buyers, your sales cycle and your offers, with lists segmented to match.
Subject lines, copy and mobile-first templates written to earn opens, clicks and replies.
A/B tests on subject lines, offers and send times, read with statistical rigor so you know what actually wins.
Clear KPIs and monthly reporting on clicks, site traffic, leads and revenue. If it doesn’t move the numbers, it doesn’t stay in the plan.
Proven Performance
Results from real Verity clients, in their own words.
Revenue doubled over five years with Verity leading marketing strategy
SEA POINTE DESIGN & REMODEL
Business tripled since 2022 with Verity guiding growth
LEOPARD AVIATION
Of the marketing budget went to events and direct mail before a diversified strategy
SEA POINTE DESIGN & REMODEL
Years partnering with Canon, from eCommerce strategy to a new corporate website
CANON USA
Flagship Case Study
Sea Pointe Design & Remodel
Before Verity, about 90% of Sea Pointe’s marketing budget went to events and direct mail. Michelle helped transform their approach into a more strategic, diversified and highly effective marketing engine. Over the past five years, revenue has doubled, and the team credits a significant part of that growth to the strength of their marketing.
HVAC · NIGHTINGALE AIR
Nightingale Air’s owner calls working with Verity one of the better decisions they’ve made. Instead of treating marketing as a silo, Michelle started with the business itself, asked the hard questions and dug into the numbers to find what actually moves the needle.
CONSUMER ELECTRONICS · CANON USA
Canon brought Michelle in to increase online sales for its consumer printer division. After sales came in significantly above goal, Canon recruited her to build a new corporate website for all of its consumer product lines.
AGENCY GROWTH · SEEVICTOR
SeeVictor’s founder credits Michelle with growing the business from a traditional one to a digital powerhouse in a year, through her expertise in digital marketing, consumer psychology and A/B testing.
PERFORMANCE MARKETING · MIDSUMMER AGENCY
Midsummer Agency has partnered with Verity since March 2022, calling it one of the most consistent and reliable collaborations they’ve had, with clear strategic thinking, real accountability and a focus on outcomes that matter to the business.
How We Work
From the first conversation to a program that runs every week, here’s how we build your email marketing.
We learn your business, buyers, offers and sales cycle, and review your list and past results.
List health, segmentation, deliverability and platform setup reviewed against best practices.
Segments, flows, a content calendar and KPIs tied to traffic, leads and revenue.
Templates, automations and first campaigns built, tested and sent.
Monthly reporting on clicks, site visits and conversions, with ongoing tests to improve every send.
Let’s turn your list into your most profitable channel. We’ll review where your email program stands today and map the segments, flows and campaigns that drive traffic back to your site.
