Paid Advertising · Orange County
Verity runs full-funnel paid advertising across programmatic, Meta, Google, Bing, Reddit, and AI platforms — layered with server-side tracking, first-party data, and attribution that tells you exactly where every lead came from.
Revenue from programmatic
Geofence retargeted
Day retargeting window
Lead attribution
Funnel Decay Benchmark
Every stage of the funnel loses people. Here’s how much, on average, from the first impression to a loyal, repeat customer, and why retention is where profit lives.
01
From impression to customer
INDUSTRY AVERAGES
02
Then the loyalty math
WHY RETENTION WINS
Full-Funnel Strategy
Most ad agencies pick a channel and run. Verity engineers a complete funnel — matching the right platform, creative, and audience to exactly where your prospect is in their decision journey.
Top of
Funnel
Mid
Funnel
Bottom of
Funnel
Top of Funnel
Programmatic isn’t banner advertising — it’s the most sophisticated targeting technology available. We combine search data, intent signals, behavioral patterns, and location intelligence to reach the exact right person at the exact right moment, before they ever type a keyword.
Intent Data Targeting
Intent data captures third-party search activity across millions of publisher sites, revealing which companies and individuals are actively researching solutions in your category right now. We layer this signal onto your programmatic campaigns so your brand appears at the moment of highest purchase intent — not after.
Behavioral Targeting
Behavioral data builds audience profiles based on content consumption, purchase history, app usage, and browsing patterns — revealing who your prospect is as a person, not just what they searched. We use this to build custom audience segments that match your ideal customer profile with precision that search alone cannot achieve.
Location & Geofencing
Geofencing draws a virtual boundary around any location — a competitor’s storefront, a trade show floor, a conference venue, a retail district — and serves your ads to every mobile device that enters that boundary. Then retargets them for up to 90 days after they leave. The result is a physical-to-digital bridge that no other ad format can replicate.
Programmatic Geofencing Case Study
A B2B client needed to reach retail buyers and partners attending the NRF Big Show in New York City — one of the largest retail industry conferences in the world. Verity geofenced the Javits Center and surrounding hotels, capturing every mobile device that entered the venue footprint during the event. Over the following 90 days, we retargeted those 10,000+ attendees — partners, buyers, and decision-makers — with a sequenced programmatic campaign designed to drive product awareness and deepen engagement. The result: product awareness and engagement metrics that topped the client’s all-time charts, with measurable pipeline influence tracked back to the geofence audience segment.
Mid Funnel
The middle of the funnel is where most advertisers lose the sale. Prospects are aware of you but not yet convinced. We deploy Meta, review platforms, and trust-building channels to close that gap.
Meta + CAPI
CAPI
Audiences
iOS privacy changes gutted pixel-based tracking — but not ours. Verity’s Meta Conversions API (CAPI) implementation passes event data directly from your server to Meta, bypassing browser-level blocking and recovering the conversion signals that browser pixels miss. The result: better optimization, better audiences, and better ROAS — even in a cookieless world.
Reviews & Trust
Yelp, Google Reviews, and industry-specific review sites are not passive listings — they are active advertising channels where purchase-intent prospects make final decisions. Verity manages paid placement, reputation strategy, and review acquisition across every relevant platform in your category, turning your review profile into a conversion asset.
Bottom of Funnel
Bottom-of-funnel is where ad spend becomes revenue. We run high-intent search, social conversion, and AI-optimized campaigns that capture prospects at peak purchase readiness.
Google Ads
Search
PMax
Display
Shopping
We manage Google Search, Performance Max, Display, Shopping, and YouTube campaigns with an obsessive focus on cost-per-acquisition and revenue attribution — not click-through rates. Every campaign is structured around your actual business goal, with bidding strategies, Quality Score optimization, and negative keyword discipline that maximizes spend efficiency.
Microsoft / Bing Ads
Bing captures 36% of desktop search volume and skews toward higher-income, higher-education audiences — including a disproportionate share of B2B decision-makers. Microsoft Ads also uniquely integrates LinkedIn profile data for targeting by job title, company, and industry directly within search campaigns. Most advertisers ignore it. That means less competition and lower CPCs for our clients.
Reddit Ads
Reddit’s 73 million daily active users congregate in hyper-specific communities organized around exact interests, industries, and problems. Subreddit targeting means your ad appears in the feed of people already discussing the problem your product solves — with the credibility of peer context. Brands that understand Reddit’s culture convert at remarkable rates.
AI-Powered Ads
Generative
Dynamic
Predictive
AI-powered advertising platforms use machine learning to dynamically optimize creative, bidding, audiences, and placements in real time — at a speed and scale no human team can match. We deploy AI ad technology strategically, combining its optimization power with our human strategic oversight to ensure AI is serving your business goals, not just its own efficiency metrics.
Advanced Attribution & Data
Attribution is where most agencies fail their clients. Verity builds the tracking infrastructure and audience data architecture to give you complete, accurate visibility from first impression to closed revenue.
Browser-based tracking is dead. Ad blockers, iOS changes, and cookie deprecation have made pixel-only measurement unreliable — often missing 30–60% of actual conversions. Verity’s server-side tracking implementation passes event data directly from your server to ad platforms, recovering lost conversion signals and giving you an accurate picture of what’s actually driving leads and revenue.
AI-Powered Ads
Your CRM, customer lists, website visitors, email subscribers, and purchase history — uploaded, hashed, and activated across every ad platform for the most accurate audience matching available.
Licensed intent data, behavioral segments, B2B firmographic data, and demographic overlays from Bombora, LiveRamp, Oracle, and platform-native data marketplaces to expand reach to net-new prospects.
We seed every platform’s lookalike engine with your highest-value customer segments — then layer intent and behavioral data on top to create layered prospect audiences that convert at rates generic targeting cannot touch.
Current customers, recent converters, and low-quality segments are actively excluded — protecting your budget for net-new acquisition and keeping CPAs efficient as campaigns scale.
Client Outcomes
Measurable results from paid advertising campaigns across Orange County, the US, and Canada — tracked, attributed, and tied to real business growth.
Of total sold revenue attributed to programmatic media for an established design firm
Verity Client · Design Industry
NRF trade show attendees geofenced and retargeted over 90 days post-event
Verity Client · B2B / Retail
Average ROAS across Google Ads accounts with Verity’s attribution-first management
Verity Managed Accounts Avg.
Reduction in cost-per-lead after server-side CAPI implementation vs. pixel-only tracking
Verity Client · Professional Services
Flagship Programmatic Case Study
An established design firm had relied almost entirely on referrals and word-of-mouth for new business. Verity built a full programmatic strategy layering intent data, behavioral targeting, and geofencing — identifying in-market buyers actively researching design services and serving them with precision across display, video, and native placements. Within 12 months, programmatic media became their single highest-performing revenue channel, responsible for 35% of all closed business. No other channel came close.
Geofenced the Javits Center during the NRF Big Show, capturing 10,000+ retail buyers and decision-makers on their mobile devices. A 90-day sequenced retargeting campaign followed — building awareness, product education, and engagement that drove all-time-high brand metrics for the client.
A Newport Beach firm was running Meta ads with pixel-only tracking, missing an estimated 40% of conversions. Verity implemented server-side CAPI, recovered the lost signals, and rebuilt their audience strategy around 1st-party CRM data. Cost per lead dropped 62% within 60 days as Meta’s algorithm finally had the data it needed to optimize properly.
A DTC brand with fragmented ad accounts — Google, Meta, and programmatic all running independently with no shared attribution. Verity unified the data layer, built a full-funnel audience architecture, and restructured spend allocation based on actual revenue attribution. ROAS climbed to 4.8× within one quarter.
A multi-location healthcare group was ignoring mid-funnel review platforms as ad channels. Verity activated Yelp advertising and Google Business Profile ads alongside a review acquisition strategy. Within 6 months, Yelp and Google review platforms combined became the second-largest lead source — at one-third the CPA of paid search.
How We Work
From audit to architecture to active management — Verity runs paid advertising as a disciplined, data-driven operation tied to your revenue goals.
Full audit of existing ad accounts, tracking setup, attribution gaps, and audience data quality before spending a dollar.
Funnel mapping by platform, audience construction, creative brief development, and tracking infrastructure build.
Campaigns launched with clean attribution, CAPI and server-side events firing, and audience data seeding underway.
Weekly bid management, creative rotation, audience refinement, and spend reallocation based on live attribution data.
Monthly reporting tied directly to leads, pipeline, and closed revenue — not clicks, impressions, or vanity metrics.
If you’re running ads without full-funnel attribution, server-side tracking, and a layered audience strategy — you’re leaving revenue on the table. Let’s fix that.
