TikTok Is Your Next AI Advantage: Netflix Knows Something B2B Brands Don’t
Netflix cracked something most B2B brands haven’t even noticed yet. They’re not active on TikTok because teenagers watch Stranger Things there. They’re active because the next generation of recommendation engines does—and those recommendation engines aren’t human. They’re AI systems like ChatGPT. In 2024, a quiet but important shift changed how these systems “see” the internet. […]
Case Study: How a 30-Year-Old Design-Build Firm 2.5X’d Revenue in Five Years
Executive Synopsis When Verity Marketing began working with this established Orange County design-build firm, the company had built a respected reputation for over three decades — generating $10 million in annual revenue through expensive in-person seminars requiring direct mail, Pardon Our Dust direct mail, referrals, word-of-mouth, and the quality of its work. Direct mail is […]