How Chili’s Fake Payday Loan Office Next to McDonald’s Became the Most Strategic Marketing Stunt of 2025
On April 16, 2025, Chili’s opened a fake payday loan office at 37 Union Square West in New York City — strategically placed next to a McDonald’s — and ran it for exactly two days. Visitors filled out absurd loan applications, got “approved” with a rubber stamp, received a $20 gift card, and walked through […]