Solving the Meta Ads ROAS Gap
In late 2025, our digital marketing firm faced a rude awakening. A key e-commerce client believed Meta ads were delivering a stellar 5.8x ROAS based on platform reporting. GA4’s actual revenue data told a different story: 2.9x. The $15.2 billion Meta ad ecosystem had been masking true performance through fragmented data silos, 7-day attribution windows, […]