TikTok Is Your Next AI Advantage: Netflix Knows Something B2B Brands Don’t
Netflix cracked something most B2B brands haven’t even noticed yet. They’re not active on TikTok because teenagers watch Stranger Things there. They’re active because the next generation of recommendation engines does—and those recommendation engines aren’t human. They’re AI systems like ChatGPT. In 2024, a quiet but important shift changed how these systems “see” the internet. […]