How Louis Vuitton Turned 47 Seconds Into the Smartest Luxury Play of 2026
Spain lifted the FIFA World Cup trophy on July 19, 2026, at MetLife Stadium in New Jersey. But 2.3 billion people also watched something else: an 18-carat gold trophy emerging from Monogram canvas, hand-painted with golden “V”s, carried onto the pitch in a bespoke Louis Vuitton trunk. It was the fifth consecutive World Cup where […]